Services
Our expertise spans a full range of qualitative research solutions with an emphasis in three core areas including HealthTech, Innovation Development, and Brand Experience & Design.
Health Tech
Helping brands improve patient outcomes & practice growth by navigating the intersection of healthcare workflows and new technologies.
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Optimizing the new healthcare provider onboarding experience when it comes to using healthcare technology, with the goals of building clinical confidence, improving patient consulting skills and building loyalty to the technology.
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Gauging the impact on practice workflows when adopting new technology, including identification of efficiency gains and potential barriers to utilization that need to be addressed.
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Exploring new medical device features and benefits to improve doctor, staff and patient treatment experiences and clinical outcomes.
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Shaping how medical device interfaces come to life to improve diagnosis, treatment planning and treatment execution. Emphasis on delivering an intuitive and clinically robust experience that streamlines HCP workflows.
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Assessing new product format and configuration options, fulfillment approaches, product and customer support scenarios, partnership opportunities, etc.
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Understanding the existing position of a client's brand within a HealthTech space to gauge relative strengths, threats and opportunities. Also used to assess new spaces of interest for potential market entry.
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Deep dive understanding of market dynamics, trends and competitive brand experiences.
Innovation Development
Accelerating growth by uncovering whitespace opportunities, developing new business models, validating concepts, and optimizing product-market fit.
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Leveraging cultural drivers, industry experts and leading-edge consumers to uncover new opportunities for innovation development.
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Expert concept writing services along with concept exploration & optimization via consumer evaluations.
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Gauging how well products deliver on the promises set up by their respective concepts, with identification of improvement opportunities to ensure concept-product fit and overall proposition satisfaction.
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Exploring the sensorial delivery of new foods and beverages to help clients refine and optimize their formulas prior to quantitative validation testing and eventual launch.
Brand Experience
Helping brands build market momentum by presenting a clear and compelling positioning, visual identity, and differentiated brand storytelling.
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Decoding the cultural and consumer meaning of brands, identifying core elements, supporting elements and potential detractors. Understanding how brands’ intended and unintended messages match how consumers describe their experiences with brands.
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Shaping the look and feel of brands to deliver against a client's desired strategic direction.
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Structural and graphic design guidance, including assessment of pack usability, sustainability credentials, the packaging journey, etc.
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Helping brands regain positive momentum by identifying more salient value propositions , while not ignoring brands' DNA.
“This is the first time ever I heard an agency team member liking a research report. That says a lot about how good it is!! Thanks so much for putting it together so quickly, it was perfect timing.”
Marie Benoist
Manager, Consumer Insights
Nestlé