Wyckoff Partners brings a breadth of qualitative research offerings to help guide and inform business decision-making.


Types of Research

  • Brand Positioning

  • Cohort Exploration

  • Communication Development

  • Concept Development

  • Cultural Insight

  • Idea Exploration

  • Immersion (Bringing Consumers to Life)

  • Packaging Development (Structure & Graphics)

  • Segmentation & Needs Exploration

  • Semiotics

  • Shopper Dynamics Deep Dives

  • Usability Clinics & Exploration

 

Ad-hoc Consulting Engagements

  • Learning Plan Development

  • Existing Knowledge Meta Analysis

Methodologies

  • Bulletin boards

  • Dyads and triads

  • Ethnographies

  • Focus groups / Mini-groups

  • In-depth interviews

  • Mobile research

  • Online communities

  • Semio-qual

  • Shop-alongs

 

 

 

 

GLOBAL REACH

  • International Network